Meta has recently announced new updates for Facebook Reels, which includes several new features aimed at increasing engagement and improving the user experience. One of the most notable updates is the increase in the length limit for Reels, allowing users to upload videos up to 90 seconds long, an additional 30 seconds on the previous limit.
Additionally, Meta is integrating Memories into the mix, allowing users to share their memories as Reels in the app, potentially increasing engagement with the format. They are also adding ‘Grooves’, which automatically aligns videos with the beat of the music, and expanding Reels templates options to replicate trending video styles and formats.
The popularity of short-form video content continues to grow, and it makes sense for Meta to double down on this format. Reels has been a massive success for Meta, with views and reshares doubling over the last year and six months, respectively. This could also position Meta well to fill the void left by TikTok in the event of a ban, as seen in India where Instagram and YouTube gained significant traction after the TikTok ban.
Overall, Meta’s new updates for Facebook Reels demonstrate their continued commitment to short-form video content and improving the user experience.
As of 2022, TikTok has become one of the most popular social media platforms in the world, with a user base of over 1.5 billion monthly active users. Here are some of the most important TikTok analytics and statistics for businesses to consider:
Age and Gender Demographics: According to recent statistics, the majority of TikTok users are aged between 16 and 24 years old, with females making up 60% of the user base.
Video Length and Content Type: TikTok videos are typically between 15-60 seconds long, and the most popular content types include lip-syncing, dance challenges, comedy skits, and viral challenges.
Engagement and Virality: TikTok’s algorithm heavily favours content that receives high levels of engagement, such as likes, comments, and shares. TikTok videos can go viral quickly, making it an effective platform for spreading brand awareness and reaching a wider audience.
Influencer Marketing: TikTok has a large number of influencers with large followings, making it a popular platform for influencer marketing. Brands can collaborate with popular TikTok users to promote their products and services to a wider audience.
Advertising Opportunities: TikTok offers a range of advertising opportunities, including in-feed ads, branded effects, and sponsored hashtags. These advertising options can help businesses reach a highly engaged audience on the platform.
International Reach: TikTok has a strong international presence, with users from over 150 countries. This makes it an effective platform for businesses looking to expand their reach globally.
In conclusion, TikTok’s rapid growth and highly engaged user base make it an attractive platform for businesses looking to reach younger audiences and drive brand awareness. By understanding these key TikTok analytics and statistics, businesses can develop effective marketing strategies that capitalise on the unique opportunities offered by the platform.
We were privileged to be asked by Amazon to capture their awesome feet of cycling from their Manchester offices to their London ones raising money for NHS Charities Together.
One of the most intriguing stories to come out of the changing world of digital in 2023 report is how Social Media’s role in Search is evolving with ever more people turning to Social platforms to find information and discover new things.
This Digital helped The Cheshire Cheese Company to create a strong visual identity that would appeal to their target audience. This involved shooting both in our Cheshire studio and on location, creating images for the website, e-commerce, advertising, and social media. The images created were not only visually appealing but also highlighted the unique flavours and characteristics of each of The Cheshire Cheese Company’s products.
To promote their products on social media, This Digital helped The Cheshire Cheese Company to create engaging and shareable content.
Creators now have the ability to search for comments using keywords, including emojis, commenter names, and dates, on their posts. They can also perform bulk actions like liking or hiding.
Produced for our client Holmes Naden Estate Agents this small film shows a new property in Prestbury, Cheshire.
We used a combination of drones and handheld gimbals to create a slow property walk through and provide content for use across Social Media sales channels.
This is a great way to show off a space from a remote location and tjjtiejtetje
We used a combination of drones and handheld gimbals to create a slow property walk through and provide content for use across Social Media sales channels.
This is a great way to show off a space from a remote location and tjjtiejtetje
We used a combination of drones and handheld gimbals to create a slow property walk through and provide content for use across Social Media sales channels.
This is a great way to show off a space from a remote location and tjjtiejtetje
Revitalising Kernel Manchester’s Online Presence: A Journey of Freshness and Colour
Introduction:
In the dynamic world of web design, staying ahead of trends and maintaining a vibrant online presence is essential. Recently, our team had the privilege of working with Kernel Manchester to breathe new life into their website, giving it a fresh and colourful refresh that aligns with their brand identity and engages their audience in exciting new ways.
Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis placerat facer possim assum.
Angelina Johnson, Envato Market
Understanding Kernel Manchester:
Before diving into the redesign process, we conducted a thorough analysis of Kernel Manchester’s existing website, brand ethos, and target audience. Kernel Manchester, a leading creative agency, boasts a rich history and a commitment to full-service creative solutions. However, their website needed an update to reflect their current positioning and captivate the modern online user.
Defining Objectives:
Collaborating closely with the Kernel Manchester team, we established clear objectives for the redesign:
Enhanced User Experience (UX): Streamline navigation and improve overall user experience to encourage longer visits.
Visual Consistency: Create a cohesive and visually appealing design that aligns with Kernel Manchester’s brand colors, logo, and overall aesthetic.
Mobile Responsiveness: Ensure the website is optimized for mobile devices to accommodate the increasing number of users accessing websites on smartphones and tablets.
Content Showcase: Highlight Kernel Manchester’s key offerings, achievements, and unique selling points through strategic content placement.
The Design Process:
1. Brand-Centric Colour Palette: We started by selecting a vibrant and modern color palette that resonates with Kernel Manchester’s brand. Bold hues were introduced to inject energy into the website without compromising professionalism.
2. Modernised Layout: The layout was redesigned to maintain a balance between visual appeal and functionality. Strategic use of white space and an intuitive navigation structure enhances the overall user experience.
3. Responsive Design: Recognising the importance of mobile users, we implemented a responsive design approach. The website now seamlessly adapts to various screen sizes, ensuring a consistent and enjoyable experience across devices.
4. Engaging Visual Elements: High-quality visuals, including custom graphics and imagery, were incorporated to create an immersive browsing experience. These elements not only enhance aesthetics but also convey Kernel Manchester’s story and values.
5. Content Strategy: A revamped content strategy focused on concise, compelling messaging. Clear and engaging copy was crafted to communicate Kernel Manchester’s offerings effectively.
Conclusion:
The redesign of Kernel Manchester’s website was not just a visual overhaul; it was a strategic initiative to position the brand for continued success in the digital landscape. By infusing fresh colours, modern design elements, and an enhanced user experience, we are confident that Kernel Manchester’s online presence now reflects their innovative spirit and commitment to excellence.